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Ep.375 ~ Whistle-Nut the Rodeo Clown Talks Influence ~ Jason Dent

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~ Current Series ~

100 Interviews with 100 Major Influencers

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Hello listeners, today we have a special treat for you. I got someone on the podcast I have wanted to join the show for quite a while now, a good friend/partner/client Jason Dent.  Jason is his real name, but his stage name is Whistle-Nut the rodeo clown! True story, Jason is a professional athlete, stuntman, comedian, jokester, and former semi-pro bull rider in the rodeo world. On top of that, he is a farmer, family man, auctioneer, celebrity, and reality show contestant. This man is a rare breed of entrepreneur and influencer.


I have known Jason for nearly twenty years and worked one-on-one with him over the past four years to ride along as he went from a small town rodeo entertainer with 2500 Facebook followers, to a national celebrity in the rodeo world and in the reality TV world with somewhere around 300,000 followers on social media.  It has been a wild ride to see my friend grow and incredibly fun to be a part of that journey and today Jason and I talk about the past four years and what it takes to be a major influencer in the rodeo world!


03:00: Who is Jason Dent?

05:07: The Professional Rodeo Life

09:50: The Whistle-Nut & Ole Rodeo Team Business Growth Over the Past 4 years

13:19: Going From Money Focus to Value Focus

17:56: What Does a Rodeo Entertainer Do?

27:59: Important Mental Shifts for Jason and Brand Growth

40:47: The Four C’s to Grow Towards Success

50:52: Most Important Lessons Being an Influencer


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