Ep.218 ~ The Power of the Podcast ~ Tom Schwab
“A podcast is that intimate nature where you can listen in on somebody, get to know, like and trust them. Really, the true nature of somebody can shine through. Tom Schwab
On today’s episode, we are joined by the podcast host and founder of Interview Valet, Tom Schwab. Tom loves podcasting and views podcast marketing as the next online gold rush. Interview Valet is working hard to make sure it is easy for clients to be a guest on multiple shows and easy for hosts to find qualified guests.
Today, Tom and I discuss the intimacy of podcasting compared to other media channels. Tom chats more on why podcast interviews are converting 25 times more than blogs and gives some great tips on how to turn listeners into leads and then customers.
If you have a business that has a podcast or considering podcasting, I recommend you check out this show.
“Marketing at its heart is starting a conversation with somebody that can be an ideal customer….that’s the bedrock of any marketing” Tom Schwab
03:10: Who is Tom Schwab?
07:45: Why Podcast Marketing is the Next Gold Rush
14:08: Why Podcast Interviews Convert 25x Better than blogs
17:05: Tips on Starting a Podcast
26:03: How to be a Great Podcast Guest
‘Podcast Guest Profits’ by Tom Schwab