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Ep.491 ~ The Go-To Man for the World’s Elite ~ Steve Sims


~ Current Series ~

100 Interviews with 100 Major Influencers

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The guy that can make anything happen! Now, that may sound like a cheesy one liner that some over promotional marketing guru might say to get on Fox Business News. But there are legitimate people out there who are working behind the scenes keeping a low profile connecting the world's wealthiest, most successful, and famous people with experiences, and connections that they need on a professional basis, and we have got one of those guys here on the podcast today

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His name is Steve Sims and he is a real life underground connector running a company called Bluefish. For years, Steve has been helping some of the world’s elite do things like have dinner at the foot of Michelangelo’s David statue in Florence while Andrea Bocelli sings to them, scuba down to the Titanic at the bottom of the ocean, watch Formula 1 racing in Monaco with Royalty, experience the Olympic Bobsled Run, and the list goes on and on and on. He is the official concierge for the Grammys, he has worked personally with Sir Elton John, and Elon Musk, spoken at both Harvard and the Pentagon twice. He has been labeled by Forbes and Entrepreneur Magazine as “The Real Life Wizard of Oz”!  ​ He has published a best-selling book, “Bluefishing - The Art of Making Things Happen”, documenting how he built a business on social currency. Steve’s blackbook could arguably be one of the most valuable contact lists in the world. 

Steve Sims is on the show today so let’s rock and roll!

04:25 Who is Steve Sims?

06:16 Taking People to See the Titanic at the Bottom of the Ocean
08:40 The Importance of Social Currency

17:33 The Design of an Uber Elite Concierge Business Model

27:16 Why Social Capital Should Matter to Entrepreneurs

41:36 The Art of Communication 
46:36 Someone Asked Steve About Detonating a Nuclear Bomb
51:58 The Thin Line Between Patience and Compliance
55:23 If You Had to Start All Over Again What Would You Do Differently?
58:18 Where to Find Steve?


Contact Info:

The Sims Distillery -

Website -

Podcast – The Art of Making Things Happen -

The Book – Bluefishing – The Art of Making Things Happen -






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