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Ep. 132 ~ Cracking the SEO Code ~ Shanti Rubens


~ Current Series ~

100 Interviews in 100 Days with 100 Entrepreneurs That Have Built $100,000+ Businesses

On this episode, we have Shanti Rubens on our show. In 2010, Shanti decided that he no longer wanted to practice law in a traditional sense and started traveling while working remotely as an online lawyer.  Shanti created products pertaining to law in Australia and figured out how to market them.


Shanti now runs which provides legal templates and advice. Shanti decided he wanted to create a passive business while traveling and has cracked the SEO code to make a Legal Zebra an evergreen passive business.  He has done an outstanding job creating a product and business that is fully passive whether he works or not. Today, we will be talking to Shanti about how he made it happen.

“It’s a hell of a lot more enjoyable when you do believe in your clients interests, and they are doing good things in the world.” Shanti Rubens



How Shanti Cracked the SEO Code: 14:14

Additional Tips and Tricks for SEO: 36:08


Honorable Mentions:


Legal Zebra:


Rubens Legal:

Thrive Themes

Contact Info:

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