Ep.194 ~ The Conversion Funnel Master ~ Phil MacNevin
~ Current Series ~
Interviewing 100 Entrepreneurs w/ $100k Businesses in 100 Days
Today listeners, we are joined by Phil MacNevin. Phil is the founder of a top-notch digital marketing agency called LiftMedia.co and a master at conversation funnels, product launches, and membership sites. Phil as spent years working side by side with Eben Pagan, one of the biggest names in the internet marketing world. From that experience, Phil decided to go out on his own and land some other big name clients such as Jordan Belfort from ‘The Wolf of Wallstreet’, Christian Michelson and the team from The Foundation.
On this episode, we get the opportunity to pick Phil’s mind about conversation funnels, product launches creating a marketing plan and conversion funnel before a business is created, and his new podcast. Phil offers some key tips on what he learned from working with these high-level entrepreneurs, how he implements his knowledge into his business, and how you can too.
04:18: Phil Meets Eben Pagan
09:11: Key Takeaways Working For Eben Pagan
16:35: Phil on Conversion Funnels
21:27: Conversion Funnels for Podcasts
Create a pre-launch list
Run a contest to maintain position on the ‘New and Notable’ List on iTunes
24:24: Phil on Product Launches
“Marketing starts before a product is created…and that determines what you’re actually going to build.” Phil MacNevin