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Ep.393 ~ Influence & Empathy ~ Michael Ventura

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~ Current Series ~

100 Interviews with 100 Major Influencers

Today’s on the podcast, we welcome Michael Ventura the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands—from Johnson & Johnson, Adobe, the TED Conference, Delta Airlines, and The Daily Show. Michael has served as a board member and advisor to various organizations, including the Burning Man Project, and the U.N.'s Tribal Link Foundation. He is also a visiting lecturer at Princeton University and the United States Military Academy at West Point. In addition to this, Michael is the author of Applied Empathy.  


Today on the show, we get behind the mind of Michael and creating Sub Rosa, and how they implement design practice and strategies for companies around the world. Part of the culture in Sub Rosa and all of Michael’s companies includes the idea of Applied Empathy. Throughout the show we get to chat with Michael on how applying empathy can make a massive positive change in your business.


02:20: Who is Michael Ventura?

05:48: The Importance of Design

08:50: Succeeding in Many Different Businesses at Once

12:30: Empathy vs. Being Nice

16:38: Applied Empathy vs. Cognitive Empathy vs. Effective Empathy vs. Somatic Empathy

20:03: The Process of Applied Empathy

24:38: Training the Younger Generation on Empathy

28:53: How to Train Yourself or Others on Empathy

37:28: When Empathy Becomes a Second Nature

39:48: Michael on Influence


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