Ep.239 ~ Managing Over $1 Million Per Month in PPC Spending ~ Michael Erickson

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“I think a strong entrepreneur can get to 7-figures with a  ‘B-team’. But in order to break past 7-figures, you need a strong entrepreneur and a lot of ‘A-players’.” Michael Erickson

 

Today gang, we welcome PPC and retargeting expert Michael Erickson to the show. Michael is the founder of Search Scientists. Search Scientists is a company that manages AdWords for businesses providing the best service possible to boost clients investment. The company has been so successful that they were rated the top 5% of Google AdWords performance and actually manage over $1,000,000/month in PPC spending.

 

On this episode, we chat in depth with Michael about his process of building Search Scientists into a 7-figure company. Michael shares about his team building tactics that are needed to build a company like this. Later in the show, Michael shares his philosophy on what is working with PPC and paid-advertising in the market today. Then we will wrap up by discussing retargeting and how your business could be missing out on a ton of money by ignoring this tactic.

 

 

On Marketing: “The same thing works all the time. It is the right message, to the right person at the right time.” Michael Erickson

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00:10: Austin, Texas USA

00:49: Who is Michael Erickson?

05:33: What Helped Search Scientists Take Off?

07:41: Creating the Apple Store Feel for an Online Business

09:48: Things to Look for When Building the Right Team

11:18: What is Working Best for PPC and Paid Advertising in the Market Today?

16:34: Michael on Retargeting

23:54: What’s the Difference Between the 5,6 & 7-Figure Mentality?

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“As soon as you cross over 7-figures, I really do believe that you need to become the best leader you can possibly be with the people that you work with.” Michael Erickson

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Honorable Mentions:

‘Traction’ by Gino Wickman

‘Good to Great’ by Jim Collins

‘Built to Last’ by Jim Collins

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Contact Info:

https://www.searchscientists.com/

Twitter: searchscimike