Ep.239 ~ Managing Over $1 Million Per Month in PPC Spending ~ Michael Erickson
“I think a strong entrepreneur can get to 7-figures with a ‘B-team’. But in order to break past 7-figures, you need a strong entrepreneur and a lot of ‘A-players’.” Michael Erickson
Today gang, we welcome PPC and retargeting expert Michael Erickson to the show. Michael is the founder of Search Scientists. Search Scientists is a company that manages AdWords for businesses providing the best service possible to boost clients investment. The company has been so successful that they were rated the top 5% of Google AdWords performance and actually manage over $1,000,000/month in PPC spending.
On this episode, we chat in depth with Michael about his process of building Search Scientists into a 7-figure company. Michael shares about his team building tactics that are needed to build a company like this. Later in the show, Michael shares his philosophy on what is working with PPC and paid-advertising in the market today. Then we will wrap up by discussing retargeting and how your business could be missing out on a ton of money by ignoring this tactic.
On Marketing: “The same thing works all the time. It is the right message, to the right person at the right time.” Michael Erickson
00:10: Austin, Texas USA
00:49: Who is Michael Erickson?
05:33: What Helped Search Scientists Take Off?
07:41: Creating the Apple Store Feel for an Online Business
09:48: Things to Look for When Building the Right Team
11:18: What is Working Best for PPC and Paid Advertising in the Market Today?
16:34: Michael on Retargeting
23:54: What’s the Difference Between the 5,6 & 7-Figure Mentality?
“As soon as you cross over 7-figures, I really do believe that you need to become the best leader you can possibly be with the people that you work with.” Michael Erickson
‘Traction’ by Gino Wickman
‘Good to Great’ by Jim Collins
‘Built to Last’ by Jim Collins