Ep.239 ~ Managing Over $1 Million Per Month in PPC Spending ~ Michael Erickson
~ Current Series ~
100 Interviews in 100 Days with 100 Entrepreneurs That Have Built $100,000+ Businesses
“I think a strong entrepreneur can get to 7-figures with a ‘B-team’. But in order to break past 7-figures, you need a strong entrepreneur and a lot of ‘A-players’.” Michael Erickson
Today gang, we welcome PPC and retargeting expert Michael Erickson to the show. Michael is the founder of Search Scientists. Search Scientists is a company that manages AdWords for businesses providing the best service possible to boost clients investment. The company has been so successful that they were rated the top 5% of Google AdWords performance and actually manage over $1,000,000/month in PPC spending.
On this episode, we chat in depth with Michael about his process of building Search Scientists into a 7-figure company. Michael shares about his team building tactics that are needed to build a company like this. Later in the show, Michael shares his philosophy on what is working with PPC and paid-advertising in the market today. Then we will wrap up by discussing retargeting and how your business could be missing out on a ton of money by ignoring this tactic.
On Marketing: “The same thing works all the time. It is the right message, to the right person at the right time.” Michael Erickson
00:10: Austin, Texas USA
00:49: Who is Michael Erickson?
05:33: What Helped Search Scientists Take Off?
07:41: Creating the Apple Store Feel for an Online Business
09:48: Things to Look for When Building the Right Team
11:18: What is Working Best for PPC and Paid Advertising in the Market Today?
16:34: Michael on Retargeting
23:54: What’s the Difference Between the 5,6 & 7-Figure Mentality?
“As soon as you cross over 7-figures, I really do believe that you need to become the best leader you can possibly be with the people that you work with.” Michael Erickson
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