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On a previous episode, Wade Alters called copywriting ‘Modern Day Alchemy’. He makes a really good point. The art of knowing how to take words, put them on a landing page and inspire people to act is a priceless talent. Today’s guest is a comedian, seasoned copywriter and founder of the Copy Chief Community Kevin Rogers.
Kevin was a professional copywriter for ten years getting himself to the point where he would write sales pages for $50,000. Now he runs the Copy Chief community that links amazing copywriters with entrepreneurs to help one another create top-notch copy and bottom line make more money. It is the only one of its kind. Today on the show, we get to learn about what Kevin learned from being a stand-up comedian for ten years, how he breaks through different income levels and the foundational principles for copywriting that can change everything in your business.
“We celebrate the terror of creating something big because we know that once it is complete we will have very little competition.” Kevin Rogers quoting James Schramko
Part I:
04:42: Who is Kevin Rogers? From Stand-Up Comedian to Entrepreneur
12:56: Personal Growth of Being a Stand Up Comic
15:52: Leaving Comedy for Entrepreneurship
21:18: Kevin on His Growth as a Copywriter
Part II:
02:15: Money Thermometers
04:27: Breaking Income Barriers
05:30: What is Working in Copy Today?
08:04: Foundational Principles of Copywriting
10:45: Other Hacks for High Converting Copy
12:35: CopyChief
20:30: Difference Between a 5, 6 & 7-Figure Mentalities Regarding Copywriting
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