Ep.198 ~ 300 Clients, 71 Remote Employees, Increasing Ad Revenue and Cape Town, South Africa ~ Kean Graham


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On this episode, we are joined by a good friend Kean Graham. Kean is the founder and CEO of MonetizeMore. MonetizeMore helps businesses optimize their ad revenue to its full potential. Kean shares with us how he built his business to have 300 clients and 71 remote employees. We will learn about how Kean manages his employees, important leadership lessons and decisions he uses and towards the end of the podcast, Kean will share some tips on how you can increase your ad revenue.

Kean was calling in from Cape Town, South Africa, so he also shares about why he enjoyed Cape Town so much.

“I want the freedom to travel where I want, when I want, and it just dawned on me, I’ve got to start a digital business.” Kean Graham

01:35: Cape Town, South Africa

12:35: Kean on Managing a 70+ Person Remote Team

16:57: Keeping a Core Culture Amongst a Large Team

19:03: Lessons On Leadership Building a Large Remote Team

20:17: Being a Responsive Leader While Removing Oneself From the Business

25:26: Kean’s Must Do’s to Increase Your Ad Revenue

  1. Implement an Ad Server

  2. Implement the Premium Version of Adsense (Google Ad Exchange)

  3. Implement Header Bidding

“Be more of a Yoda, instead of a Superman type of leader.” Kean Graham

Honorable Mentions:

Richard Branson


Online Classified Media Association

Double Click for Publishers

Google Ad Exchange

Contact Info:


Twitter: @monetizemore


Facebook: https://www.facebook.com/MonetizeMore/

LinkedIn: https://www.linkedin.com/company-beta/3029488?pathWildcard=3029488

YouTube: https://www.youtube.com/channel/UCQI2U5c8n9bmEd_rv5K2s9g

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The Business Method *All Rights Reserved 2020

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