Ep.416 ~ How to Turn a Book Into a Real Money Maker ~ Joshua Lisec
~ Current Series ~
100 Interviews with 100 Major Influencers
Today listeners, we are joined by Joshua Lisec. Joshua is the world's only award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He is the founder of The Entrepreneur’s Wordsmith, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist.
Since 2011, Joshua has ghostwritten forty books and have been featured in TED, TEDx, BBC Radio London, Foundr, American Express, Yahoo, The Huffington Post, The Write Life, The Side Hustle Show, and numerous other outlets. What is really cool, is that in just the past couple of years Joshua has helped his clients use a book to build a $1,000,000 product funnel, exceed book sales goals by 200% using media appearances, average 10,000 books sold per month, and achieve a 70x return on investment.
On today’s episode, we chat with Joshua, who’s skill in translating others’ thoughts into narrations, can help you establish and expand your brand influence to drive business results. He shares his experience as a ghostwriter and the 6 principles you should abide to if you seek to create influential content. We also ask John about the pros and cons of traditional and self publishing and how authors can access corporate sponsorships.
01:47: Who is Joshua Lisec?
12:14: Joshua Lisec's Accidental Journey into Ghostwriting
16:30: How to Start Your Book Idea
28:55: Creating Healthy Balanced Content as an Influencer
32:07: Self Publishing vs Traditional Publishing
38:15: How Much Does It Cost To Work with a Celebrity Ghostwriter?
41:50: Types of Corporate Sponsorships for Authors
43:31: Do I Need a Large Audience Before I Write a Book?
47:03: The Ghostwriting Process
52:14: Hacks for Overcoming Writer’s Block
54:35: Joshua Lisec on Creating a $1,000,000 Product Funnel
1:01:05: 6 Principles of Influential Content
1:10:56: Tips on Working with Influencers
1:20:16: Joshua Lisec on Vulnerability & Establishing Your Personal Brand
1:16:36: Where to find Joshua Lisec
Interested in writing a book? Let us know, we can connect you with Joshua and help you make that dream a reality!