Ep.438 ~ Niche Travel Blogging ~ Janice Waugh
~ Current Series ~
100 Interviews with 100 Major Influencers
Hello listeners! Welcome back to The Business Method Podcast once again and today we have another amazing guest that we wanted to bring on the mic and share about blogging, and travel blogging specifically.
Janice Waugh is the founder of SoloTravelerWorld.com. Janice hops on the mic with us to talk travel and blogging. This is a really good episode because Janice is very transparent and opens up about all the in’s-and-out’s of her business and how she has built SoloTraveler World.
Janice started the blog in 2009. We talk today about her expertise and why she decided to start blogging about solo travel, why she also loves solo travel and still to this day, 10 years after starting the blog, she is still solo traveling and and doing it on a regular basis. Janice shares about how she grew her Facebook following to over 260,000 followers. Why she doesn't focus so much on video on YouTube, where a lot of travel bloggers do focus on those mediums, and she shares why.
Then we discuss why she's doubling down these days on Pinterest. But also, she has a course that's a pick-your-price course. Janice has created a course on solo travel and she actually lets the clients and customers pick their price on what they pay, and you'll find out in this podcast how and why that's working for her. Janice then shares about some of the other revenue sources of ad revenue; Google ads, Amazon affiliates, and she is partnering up with other companies to advertise.
Janice has is very open. She has a very open heart and she's sharing some really good information here. I think you guys will enjoy it. If you want to learn more about blogging, solo travel or creating a solo travel blog or a travel blog. This is a great podcast to listen to.
01:30: Who is Janice Waugh?
05:05: The Inspiration Behind Solo Traveler World
10:08: Transitioning from Business Writing to Travel Blogging
19:00: Sources of Revenue
26:15: Building Solo Traveler World’s Readership
30:49: Pick Your Price Course
35:26: Doubling Down on Pinterest
37:17: Keeping Solo Travel Society Facebook Community Engaged
51:50: The Solo Travel Awards
57:50: Tips for Building a Travel Blog