Ep.220 ~ Dr. Squatch Soap Co., A Niche Will Make You Rich ~ Jack Haldrup
“I made a commitment to myself that I was going to create an idea for a business before I got off the flight.” Jack Haldrup
Hello, entrepreneurs! Today we welcome Jack Haldrup to the show. Jack is the creator and founder of Dr. Squatch, a soap company for men. Jack got the idea to create a soap company while traveling between cities in the US. He was on a flight and frustrated with is position in life. He promised himself, by the end of the flight, he would have an idea for a business worth building. It is amazing what happens when a person gets clear about what they want. By the end of the flight, Jack had come up with the idea for a soap company and has built it into a 7-figure business.
I am really excited to present this episode to you guys because Jack has a great story to tell and he digs into the science of his marketing and branding. It’s a great episode and without further adieu let’s welcome Jack to the show!
“When I had that mindset shift, and then started investing in Facebook ads, and learned how to use that platform in a profitable way, that completely changed the business and we tripled in a month or two.” Jack Haldrup
01:42: Who is Jack Haldrup and Dr. Squatch
11:16: Why Men Should Care About Dr. Squatch
18:18: How Jack Branded Dr. Squatch
21:57: Questions to Ask Yourself About Branding
What do you think you can be the best in the world at?
What are you passionate about?
What is your economic driver as a company?
23:47: Dr. Squatch’s Growth on Social Media
27:48: What Jack Would do Differently if He Started Dr. Squatch Now
Jack’s Tips if He Knew What He Knows Today:
Get crystal clear on who your customer is.
Focus on the one best marketing channel to reach that customer, and go all in on that channel.
Jack’s Instagram: https://www.instagram.com/jraveltack/