Ep.489 ~ Building Blinkist to 17,000,000 Readers ~ Holger Seim 

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100 Interviews with 100 Major Influencers

Hello listeners welcome to the podcast and today we are joined by the Cofounder and CEO of Blinkist, Holger Seim. Blinkist connects 17 million readers worldwide to the biggest ideas of the most popular non-fiction books via audio and text. It is a book-summarizing subscription service mobile app based out of Berlin, Germany. And was founded in 2012, and the service provides summaries of over 3,000 bestselling non-fiction books, 15-minute reads, for your short-term content consumption. 


Holger co-founded Blinkist with a vision to inspire people to never stop learning, and grew it into a global brand with customers in more than 150 countries, and having over 140 employees from 40 different nationalities. They made their first million by year 4, and now they have 17,000,000 readers. 

 03:15 Who is Holger Seim?

 04:18 The Concept Behind Blinkist

 09:53 The Challenges of Naming a Business

 12:12 Funding Blinkist

 22:57 Building a Diverse International Company

 34:14 Holger's Favorite Blinkist Summaries

 40:05 Where to find Holger