Ep.174 ~ Teaching English Abroad and Making it a Digital Business ~ Shayna Oliveira
Today listeners, we have Shayna Oliveria the founder of Espresso English on the show. Shayna went from teaching English abroad to creating a full-on digital business that kept her living overseas without being limited by annual English teaching contracts. She started this business with a laptop, $1500 USD and has continued to grow the business over time into what it is today.
Espresso English sells info products teaching English as a second language online. Today, we are going to talk about Shayna’s email marketing strategy, content production, hitting a glass ceiling in business, and pre-selling info products. Towards the end of the episode, Shayna and I jump into a conversation about feeling like an entrepreneurial fraud. This is something that happens to many entrepreneurs sooner or later. We don’t feel like we hit a certain level of success in a certain time period and Shayna gives some great tips on how to get out of that mentality and keep your business moving forward.
04:11: Growth of Espresso English
05:52: What Kept Shayna Motivated in the Early Days as an Entrepreneur
10:46: Shayna on Optimizing Traffic and List Conversion
13:14: Reaching a Glass Ceiling In Business
16:15: How Shayna Get’s Into the Minds of Her Customers and Email Marketing
18:50: Shayna On Content Production
20:28: How Shayna Pre-Sells Products
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