Ep.123 ~ Creator of The Largest Color Festival In Canada ~ Mark Gowland
“I market to myself. I give my audience things I would like to have, and it seems to work.” Mark Gowland
Today listeners, we are joined by my good friend Mark Gowland. Mark is the founder of the largest color festival in Canada called A MidSummers Dream.
Every August, Mark brings thousands of people together to experience a color festival unlike any other. It's a day if music, dancing, yoga, meditation, color and festivities. When it comes to creating vision branding, and marketing, Mark is spot on!
Mark, is also an incredible promoter, marketer and story teller. There were many nights in Thailand when Mark had the entire group stopping what they were doing to listen to his stories. He knows how to catch an audience and communicate in a way to entertain people. Mark and I have had some incredible discussions about taking goals and implementing strategies to make them work.
Today, we are going to dig a little into the mind of this master promoter and visionary. He is going to tell us how he handles creating A MidSummers Dream and using meditation and visualization as a tool to create your business.
“After speaking with people at The Entrepreneur House…I ended up growing the festival attendance by 50%….and I credit a lot of it to the digital marketing strategies that I learned while in Chiang Mai.” Mark Gowland