Ep.469 ~ The Content Marketing Godfather ~ Joe Pulizzi
~ Current Series ~
100 Interviews with 100 Major Influencers
“I’m the first one to say follow your passion, but sometimes you just can’t monetize your passion. You've got to realize that!” Joe Pulizzi
Today, we have the man who is known as the "Godfather of Content Marketing", Joe Pulizzi on our show! Joe started Content Marketing Institute back in 2007 and later started Chief Content Officer Magazine and Content Marketing World. These have become the leading education and training organizations for content marketing as well as the largest in-person content marketing event in the world. There are few people in the content marketing field that haven’t heard about Joe and today we get to pick his mind for almost an hour.
Joe will share with us what it is like after selling his business that he built for nine years. We talk about why it might be a bad idea to fall in love with your products and services. Joe shares about how he would build a community in today's world, and some practical tips about being a major influencer.
02:00: Joe’s Taking His First Vacation Completely Offline
02:41: Joe On Balancing His Life Never Taking Time Offline for 10 Years
06:47: How Joe Became the Godfather of Content Marketing
15:56: Should You Fall in Love With Your Products/Services?
20:54: Building a Community in Today’s World
23:58: The Future of Content Marketing
33:22: Changing From the Idea of an Office Space Business to a Location-Independent Business
35:53: 6-Figure Mentality vs. 7-Figure Mentality
38:06: Joe on Hitting Monetary Goals
41:40: Life After Selling a 9-Year Business
“Media companies have been doing this for 200 years. They focus on building one property on one content platform they do it really well. They build an audience, and then they diversify.” Joe Pulizzi