Ep.423 ~ She Has Taken Influence, PR & Personal Branding to the Top ~ Cynthia Johnson

~ Current Series ~

100 Interviews with 100 Major Influencers

Cynthia Johnson is a global entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Bell+Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Previously, Cynthia was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.

Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon. She has been involved in influencer and marketing campaigns for PayPal, HereMedia, Chevy, PETA, and several other leading brands.

Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian.

She is a contributing columnist to Entrepreneur, and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications.

Throughout the show we delve into influence and PR with Cynthia on how she handles the clients her company works with. She has a really unique take on building your personal brand and only working with people that can truly backup what they claim they can do. She walks us through her process of building a person or company's influence and PR and it is a process that any of us can benefit from when getting our brands more visibility! She also has a massive 1.7 million followers on Twitter and we get to find out how she made that happen too!

01:52: Who is Cynthia Johnson?

09:25: How Cynthia Got Into PR

17:22: How Cynthia Selects Her Clients

19:25: How To Get Press as a Young Company

20:44: Cynthia on Forming Opinions and Handling Backlash

29:32: How To “Tie Yourself To The Top”

34:08: Cynthia’s Tips on Growing Twitter Following

35:45: Cynthia on Goal Setting

46:21: Platform: The Art & Science of Personal Branding

47:13: The Importance of Knowing Your Why

48:33: Managing Your ROI on Events & Conferences

51:15: Cynthia on Building Your Personal Brand